Calla

Calla Residence at Hayarkon 154. Architectural Visualization by The Craft TLF for this waterfront modern white pavilion, echoing the Tel Aviv Bauhaus style with its refined proportions and soft curves. A development by Chen and Itay Gindi. Interior design by Dana Oberson Architects.

The visualization process was collaborative between The Craft Studio and Dana Oberson Architects. Dana Oberson's vision of elegant interiors with a natural material palette, soft hues, and raw textures was a key focus, requiring meticulous CGI representation to capture the essence of her designs.

Situated at the intersection of Am Israel Hai St. and Hayarkon St. in Tel Aviv, Calla merges the vibrancy of city life with serene coastal living. The Craft Studio's visualizations depicted this unique lifestyle, showcasing the the peaceful beach scenario.

Incorporating Calla's public amenities, such as the pool, gym, and meditative lounging spaces, into the visualizations, The Craft Studio aimed to create an immersive experience that illustrated moments of connection and tranquility.